Backlink Checker

What a good backlink looks like

• Relevant — from a site and page about a related topic.
• Trusted — from a real site with its own audience and authority.
• Editorial — given because the content deserved it, not bought.
• In context — inside the main content with descriptive anchor text, not in a footer list.
• Followed — a normal link without nofollow, sponsored or ugc passes the most value, though nofollow links still bring visitors and brand exposure.

How to use this report

1. Analyse competitors. Enter a competitor's domain to see who links to them — sites that link to several competitors may link to you too.
2. Check anchor text. A natural profile has mostly brand and URL anchors. Many exact-match keyword anchors can look manipulative.
3. Find your best pages. The target column shows which pages attract links — create more content like them.
4. Spot toxic links. Links from obvious spam networks rarely hurt today (Google ignores most of them), but large-scale paid links can lead to a manual action.

Ways to earn backlinks

• Original data, surveys and free tools that others cite.
• Digital PR and expert commentary for journalists.
• Reclaiming unlinked brand mentions.
• Fixing broken links: find a dead resource on another site and offer your page as a replacement (use the Broken Link Checker).

Data source

Backlinks come from the Moz Links API and are sorted by the authority of the linking domain. No index is complete — different tools find different links. Each visitor has a small monthly allowance of new domains. See summary metrics with the DA PA Checker.

Frequently asked questions