What the audit checks
The URLMode audit runs 21 checks in seconds and weights them by impact. Critical items (shown in red) can stop a page from ranking at all; warnings (amber) limit how well it performs; passes (green) are already in good shape.
| Area | Checks |
|---|---|
| Indexability | noindex in meta robots or X-Robots-Tag, HTTPS, canonical tag, robots.txt, XML sitemap |
| Content | Title length, meta description length, single H1, H2 structure, word count, image alt text |
| Mobile & markup | Viewport meta tag, html lang attribute, favicon, JSON-LD structured data, Open Graph tags |
| Performance | Server response time, HTML size, compression, redirect hops, URL length |
How the score is calculated
Each check has a weight (indexability and titles count more than favicons). A pass earns the full weight, a warning half, a failure nothing. The total is scaled to 100: 85+ Excellent, 70–84 Good, 50–69 Needs work, below 50 Poor. A high score means the page has no technical obstacles; rankings still depend on content quality, links and competition.
Fix the most important problems first
- Not indexable? Remove the
noindexdirective — nothing else matters until the page can be indexed. - Title and description. Write a unique title of 30–65 characters with the main keyword near the start, and a 70–165 character description that sells the click. Preview it with the SERP Snippet Preview.
- One clear H1 that matches the topic, then H2s for each section.
- Canonical pointing at the clean URL — check it with the Canonical URL Checker.
- Speed: server response under 0.8 s, gzip/brotli compression, and as few redirects as possible.
- Structured data (Article, Product, FAQ, Organization) to qualify for rich results — generate FAQ markup with the FAQ Schema Generator.
What an audit cannot tell you
A single-page audit does not measure backlinks, search demand or real-user Core Web Vitals. Pair it with the DA PA Checker for authority, the Keyword Suggestion Tool for demand, and Google Search Console for field data. Re-run the audit after every change and watch the score climb.
Frequently asked questions
Is this SEO audit tool free?
Yes. Audits are free and need no sign-up. Each visitor can run a generous number of checks per day.
What is a good SEO score?
85 or higher is excellent and means the page has no major technical problems. Scores below 70 usually have at least one issue worth fixing.
Does a perfect score guarantee rankings?
No. The audit removes technical obstacles, but rankings also depend on content quality, search intent, backlinks and competition.
Can I audit any website?
Yes, any public URL. Pages behind logins or blocked by firewalls cannot be checked.
How often should I run an audit?
After every significant change, and at least once a quarter for your most important pages.