How to write your FAQs
Q: How long does shipping take?
A: Orders ship within 24 hours and arrive in 3–5 business days.
Q: Can I return an item?
A: Yes, within 30 days in its original condition.
Start each question with Q: and each answer with A:. Answers can span several lines. The generator turns them into valid FAQPage JSON-LD wrapped in a <script type="application/ld+json"> tag.
Rich results in 2026: what to expect
Google reduced FAQ rich results in 2023 and now shows them mainly for well-known authoritative government and health sites. For most sites, FAQ markup will not produce the expandable snippet in Google. It is still valuable because:
- It gives search engines and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) clean question–answer pairs to extract and cite — a key part of GEO.
- Bing and other engines still use FAQ structured data.
- Writing FAQs forces you to answer real user questions, which improves the page itself.
Rules you must follow
- The questions and answers must be visible on the page — never mark up hidden content.
- Use it for genuine FAQs written by you, not for user forums (use QAPage) or product reviews.
- No advertising in answers.
- One FAQPage block per page is enough.
Installing and testing
Paste the script anywhere in the HTML (head or body). Validate with Google's Rich Results Test and the Schema Markup Validator. Every tool page on URLMode uses this exact pattern. Check the rest of your page with the SEO Audit, which detects existing JSON-LD types.
Frequently asked questions
Does FAQ schema still show in Google?
Since 2023 Google shows FAQ rich results mainly for authoritative government and health sites. The markup is still useful for other search engines and AI assistants.
Where do I put FAQ schema?
Paste the generated script tag anywhere in the page HTML, in the head or the body. The questions must also be visible on the page.
Can I mark up questions that are not on the page?
No. Google's guidelines require structured data to match visible content. Hidden FAQ markup can lead to a manual action.
How many questions should I include?
Include the genuine questions your visitors ask — usually three to ten. Quality matters more than quantity.
Does FAQ schema help with AI search?
It helps machines read clear question-and-answer pairs, which makes your answers easier for AI assistants to extract and cite.

