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AdSense Revenue Calculator

Estimate daily, monthly and yearly AdSense earnings.

Runs instantly in your browser — results update as you type.

How are AdSense earnings calculated?

AdSense earnings can be estimated as page views × click-through rate × cost per click. For example, 5,000 daily page views with a 1.5 % CTR and a $0.35 CPC earn about 5,000 × 0.015 × 0.35 = $26 per day.

The three inputs

  • Page views — how many pages are viewed per day (not visitors).
  • CTR (click-through rate) — the percentage of page views that produce an ad click. Typical AdSense CTRs are 0.5–2 %.
  • CPC (cost per click) — what you earn per click. It ranges from a few cents (entertainment, some countries) to several dollars (finance, insurance, software, legal).

RPM: the number AdSense actually shows

AdSense reports page RPM — earnings per 1,000 page views. RPM = earnings ÷ page views × 1,000. It combines CTR, CPC and impression revenue, so it is the easiest way to compare months. With the defaults above, RPM is about $5.25.

What moves your earnings

  1. Audience country — US, UK, Canada and Australia traffic earns several times more than many other regions.
  2. Niche — high-value topics attract expensive advertisers.
  3. Ad placement — ads near the content perform better than ads in footers; Auto ads can help.
  4. Page speed and UX — fast pages keep visitors longer and show more ads.
  5. Season — CPCs rise in Q4 (holiday shopping) and drop in January.

Important

These are estimates. Never click your own ads or ask others to — AdSense bans accounts for invalid clicks. Focus on growing quality traffic: research topics with the Keyword Suggestion Tool and fix on-page issues with the SEO Audit. Earning from YouTube instead? Try the YouTube Money Calculator.

Frequently asked questions

How much does AdSense pay per 1,000 views?

Page RPM varies widely, from under $1 to over $20 per 1,000 page views, depending on niche, audience country and ad placement.

What is a good AdSense CTR?

Around 0.5 to 2 percent is typical. Unusually high CTRs can indicate accidental clicks or poor ad placement.

What is the difference between CPC and RPM?

CPC is what you earn per ad click. RPM is what you earn per 1,000 page views, combining clicks and impressions.

Are these earnings guaranteed?

No. The calculator gives an estimate; real earnings depend on advertiser demand, traffic quality and policy compliance.